Mulberry launches their first flagship store on Spring Street, New York

The 1,500 sqm Mulberry flagship store in SoHo follows the opening of a dedicated New York showroom at Milk Studios and emphasises the brand’s commitment to the US market.

Spring Street continues the design language developed for Mulberry London flagship store on New Bond Street, adding a few key features to suit the building’s history and location. The concept has been created by Universal Design Studio, with whom Mulberry has been working for the past three years. Spring Street is the second major flagship to be completed by the team following the launch of the new New Bond Street store in December 2010.

To celebrate the brand’s love affair with the Big Apple, Mulberry has produced two exclusive bag designs. The New York Clipper is a customized version of a classic Mulberry style, featuring New York-inspired detailing, colours and hardware. It is a Glossy Buffalo leather bag that comes in red, white or… blue, with a luggage tag showcasing the exclusive Mulberry “peace, love and apple” motif.

They have also created an exclusive Alexa bag design – made in Oak Ostrich and covered in dozens of gold apple-shaped rivets.