Mermaids galore: The great swimsuits lookbook

What makes a swimsuit stylish and noticeable at the beach? (except, of course, for the person wearing it). Since an answer can not be summarized in a single sentence, pictures worth a thousand words, explain:

At last, a metallic piece that is classy and in an earthly tone – Seafolly limited edition

Both sexy and sweet – this Victoria’s Secret orange bikini “steals hearts”

For surfer girls: athletic swimsuit by Seafolly

To be worn at the hotel’s pool terrace – impressive printed one-piece by Pink Sands

Hot Brazilian bikini for water samba – by Rio de Sol

The star of the beach is lovable and playful, not a snob, as this cute starry Calzedonia two-piece wants her

White swimsuit by Club Neuf + tan gonna make you “write history” at the beach

Beach fun as interpreted by Yamamay in happy-prints

Slim stripes and frills is what Women’s Secret suggests for the ingénues (plus a very summer-y tune as a soundtrack for the online presentation of the brand’s swimsuit collection!)

Summer in your pocket! An original design by huit

The seagulls on Blanco’s retro-style two-piece will accompany you at your summer voyages

It doesn’t get any cooler – Benetton minimal chic chaki swimsuit

Zip it! A modern take on the classic black & white by H&M, will leave them speechless

Masquenada’s geometric prints are reminiscent of the Aztec civilization and of Jennifer Lopez’s “I ’m into you” video clip style

Can glamorous be chic? Of course it can, as this cutout French Connection one-piece proves

Wanna “play kitty” at the beach, too? Well this one by Sugarfree comes with aggressive confidence

Could be a Missoni design, but the extravagantly printed bandeau bikini belongs to the Pistol Panties family!

Stars are a common motif for many swimsuits this season, as for this black & white one by ASOS

Black flowers on a swimsuit…? River Island dares, River Island wins

Princesse Tam Tam shows how frills should be used in quantity and style with this earthly-toned green bikini