Marlboro Classics – SS 2011 campaign

Marlboro campaigns always had been unique and recognizable. They have a touch of the Wild West, independence and loneliness and of course Spring-Summer 2011 campaign gives the same feeling.

The photo shoot took place at Palm Spring of California at a beautiful 60s house that Albert Frey build 50 years ago and has a magnificent view over Palm Spring hill. Today the house is used as a museum for Desert Modernism movement, who Albert Frey founded himself.

Photographer and artist director Remi Joutet ( Strom – communication – Paris) co-operated with models Crista and Robertas giving the ultimate touch of independence and freedom and a sense of the “wild” self we all hide with in us.