H&M Conscious Collection with sustainable materials
The H&M Conscious Collection goes in different shades of white, and gives you a wonderful feeling of Spring and Summer!
The collection is presented by Emily Zak, Executive Retail Editor, Vogue UK;
Dilys Williams, Director of sustainable fashion, London College of Fashion;
and Catarina Midby, Trend Coordinator, H&M.

The Conscious Collection is for women, men and children and is made from sustainable materials (organic cotton, Tencel® and recycled polyester). H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from 14th of April.






Photos: H&M


































Like this article. I found on another blog an interesting article about an Iphone app that can help you to check a product real time and get info on health, environmental impacts etc. Thought that was such a great idea! Here’s the link:
http://thewritefuture.typepad.com/the-write-future/