Have you ever felt embarrassed because you didn’t know how to pronounce a famous designer’s name? Do you still say “Louis Vuitton” using the “s” and “Moschino” like “Moshino”? Don’t feel bad, we’ve all been there! With all those fancy designer names and hearsay as  the only way of knowing how to...

There isn’t a single Greek shopper who is not already familiar with the Attrattivo brand. The company was established in 1989 and has now over 67 stores in Greece and abroad, not to mention the countless boutiques that carry our favourite Attrattivo clothes. One of the biggest and most up-to-date Attrattivo stores can be found in downtown Athens, at 150 Patision...

The grecian chic revival isn’t something new in the world of fashion. In the 1920’s already, Madeleine Vionnet was creating magnificent flowing gowns, inspired by ancient Greece. Madame Grès, also a french designer, is considered Vionnet’s successor. According to wikipedia Grès “[...] was inspired by ancient Greek art, in which garments appear...

Here at ermoumag, we have many readers asking us the same question over and over again: “Why aren’t there any good second-hand shops in Athens?” Well, lets face it, up until a few years ago, we Greek people didn’t even know what a second-hand shop is. And even today, where most international celebs are always bragging about their vintage finds,...

Nicole Richie may originally have been thrown into the limelight for the wrong reasons, like her feuds with on/off best friend Paris Hilton, but she is now doing her own thing. The Hollywood starlet has made a U-turn (pun intended) in life and now she is no longer famous for her party ways, but for her new-found family with partner Joel Madden and baby girl Harlow, but...

Rumors have been circulating for a while now, that Emma Watson was to become Burberry’s new face, and today the campaign pictures finally hit the net. The famous “Harry Potter” actress turned 19 this April and she is already considered a fashion icon. The photos where taken by well-known celebrity photographer Mario Testino in the heart of London, in...

When we have to showcase our impeccable sense of style, while wearing two impossibly small pieces of fabric, then we have to use all the fashion’s best: Floral bikinis, the girliest, prettiest, most feminine thing we can wear on the beach! Double print bikini with a hoop in one side. Accessorize, €21,50 for the top and €21,50 for the bottom. Side-tie bikini,...

Want to escape to the Greek islands? Toi&moi gives you the chance to win 60 double tickets to Mykonos, Paros and Santorini, simply by making any purchase from a Toi&moi boutique. Only hurry up, the offer is valid until June 30th! VN:F [1.6.3_896]please wait...Rating: 0.0/5 (0 votes cast)VN:F [1.6.3_896]Rating: 0 (from 0 votes)

When the new H&M flagship store on Ermou st opened its doors a couple of months ago, we couldn’t be happier! It was all we were expecting and even more. Three huge floors of womenswear and one of menswear (sorry boys, shopping is traditionally OUR sport) where we could finally find the complete H&M collection, plus the amazing cosmetics range, with the...

A few hours ago, we read some strange things on our twitter… Could it possibly be true that Paris Hilton and Victoria Beckham are walking around us mere mortals in Kolonaki sq, of all the places? Of course, they weren’t the real ones, but the amazing Glamour mag editor Danae, who posed as the two fashion icons for the story. People’s reactions and comments...