After the successful cooperation of Louis Vuitton with Stephen Sprouse, its Creative Director,Marc Jacobs, trusts rapper Kanye West for something new. The American singer, on his first attempt to create for the fashion industry, he designed a series of sneakers, influenced both from his personal style and music. The result of this cooperation is also available in Greece,...

It’s summer time and we are in the look for our new swimwear.  Here at ermoumag we searched the shops and found the best mens swimwear in the market. 1. Fashionable Swim trunk Andy Warhol by Pepe Jeans, 70€ Stretch swim trunk D&G, 215€ Swim trunk Villebrequin, 152€ Swim Trunk Sundek 82,50€ D&G 164€ 2. Surf Board shorts Billabong, 54€ Board...

Surely, looking for a present for a man is way more difficult task than finding a present for a woman. And as Konstantinos and Elenis name day is celebrated tomorrow here in Greece, we looked for and found a bunch of interesting gift ideas that will please even the most difficult of your male friends and family. 1. Polo Shirt If you decide to go for clothing as the best...

Perri Alley has been creating men’s shirts since 1999 and these past few years has impressed us with its imaginative advertising campaigns, the result of working together with the advertising agency 1pointsize. Perfect fit for business heads Heads attached to a folded shirt! Imagine if we wanted to return the shirt back to the shop, not because of the colour or...

ALL STAR are our buddies. They’re with us the last 92 years – the first converse all star released in 1917 – grew with us, and always managed to surprise us with their inventiveness! Music Stars On ALLSTAR! This time inspiration derives from music and their canvas is surrendered to legends. Doors, Black Sabbath, Curt Cobain, The Who, Ozzy Osbourne, The...

Greek casualwear brand 1.4.U comes along with fresh ideas for spring summer 2009. Incorporating in its design locally produced cotton fabric and eco dyes, along with handmade embroidery and Swarovski crystals, I.4.U ’s clothes are the ideal choice to give a touch of freshness to your wardrobe. It’s a known fact that many Greek celebrities like TV presenter...