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The rise of the pre-collection
How fashion industry invented a new commercial practice, the role of which proves beneficial for global markets. As a kid, every summer I used to dread the time when schoolbags commercials would show up on tv somewhere in mid-August. The slightest reminder of the forthcoming new season with its routine and obligations, would fill [...]
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Mermaids galore: The great swimsuits lookbook
What makes a swimsuit stylish and noticeable at the beach? (except, of course, for the person wearing it). Since an answer can not be summarized in a single sentence, pictures worth a thousand words, explain: At last, a metallic piece that is classy and in an earthly tone – Seafolly limited edition Both sexy and [...]
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“Dead” perfumes society
What to do when your favorite perfume is discontinued… Of all the minor disasters that may occur in your life, this is one of the worst: to realize after numerous visits to various cosmetics stores, that it isn’t just about a temporary shortage. It is true: your favorite perfume has been discontinued! Even if you [...]
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Little dresses, great buys
The hunt for the “perfect” pair of jeans is a winter sport, but when spring comes, it’s all about the “perfect” dress for the city, the invitations to joyful events or our vacation. Here in ermoumag we love all kinds of body types, so after the editorials with plus-size whites and swimsuits, we selected pieces [...]
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Invitation to a royal wedding! – A case study
On the occasion of Prince William and Kate Middleton’s wedding, we thought we might have some fun building up a proper attire for a female guest (hope you ’re reading all this in heavy English accent). In case you thought this was an easy one, think again: a mere cocktail dress just won ’t do, [...]
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Springtime gift ideas for your loved ones
Family gatherings, excursions and little fetes “come together” with Easter and springtime. Our gift suggestions for your loved ones (or yourself!), will bring a flair of spring freshness to your special occasions or every day life. The marvelous “Flower by Kenzo” gift set contains a bottle of perfume with the matching body milk. When you [...]
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Speed color! Neon spring trends meet Formula1!
The world of Formula 1 is like a big park with the most intense colors. The beginning of this year’s championship in the end of March coincided with the neon color spring trends and gave us the idea of a 7-gear fashion editorial! Prepare for an “attack” of g-forces with Benetton’s sportive bra and fasten [...]
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Jane Eyre’s style reinvented
The new big screen adaptation of Charlotte Bronte’s classic novel “Jane Eyre” is a perfect pretence to wear stylish pieces with Victorian elements. The literary heroine continues to inspire modern generations with the combination of strength and sensitivity of her character… Just like Jane, we want to march on with stable steps that will endure [...]
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Back to tailoring
Tips for successful alterations You see it through the shop window and fall in love with it. You enter the store and try it on. The garment is perfect, as for the fit… it ’s a little bit oversized at the bust, the shoulders, the waist, the hips or the hem line. So, what ’s [...]
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From Emma Watson to Christina Hendricks: what ‘s underneath the new ideals
What does the style of celebrities like Dakota Fanning have in common with the style of ones like Sofia Vergara? A few days ago, Emma Watson was awarded the “Elle style icon” title, at the age of 20. 17-year-old Dakota Fanning is growing up to become a gracious young lady with spontaneous sophistication (however contradictive as [...]
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Layer like you ‘ve never done before
Unusual tips to astonish with your style and avoid looking “stuffed”. One of the good things of belonging to the XS clad, is firstly that you can wear many layers of clothing without looking like “a big meringue” as Emma Thompson said in “Four Weddings and A Funeral”, and secondly that you get to become [...]
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Fun(kin)ky love!
V-Day! Intimate pieces to make both of you have fun on St.Valentine’s day and the day after, and after, and after… Be playful or “sinful” according to each piece’s of underwear style, and set the atmosphere with erotic accessories and alchemies. After all, love is a game of fun and fantasy! 1. La Senza Lightly [...]
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A “Valentina”‘s boudoir
5 special pieces to celebrate love every day (and night) February 14th is just the pretext. The real reason is the fun of “dressing” our loving mood with chic & sexy underwear all year round! We ’ve selected 5 exquisite pieces for special occasions with your significant other (clockwise, from centre). – Mini bow suspender [...]
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Natalie Portman: is the Oscar favorite also worthy of a style award…?
2011 “belongs” to her, both for personal reasons (she got engaged and is expecting her first child) and professional ones. Having already won a Golden Globe as well as other “minor” awards for her performance in “Black Swan”, the petite actress has a slight advantage in the Oscars race. This article’s purpose is not to [...]
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Beyond XS: The jean-ious guide to tracking down the “right” petite pair
Tips and shopping suggestions to help you find a petite pair of jeans that is really flattering
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Bon A-petite: Spiliopoulos outlets
Plus-size / petite: There is no “vs.” between the two, but a rather “sistaz” feeling, since it’s sometimes hard for women of both healthy body types to find clothes and shoes that fit. Thus, “Bon A-petite” is a column related to the “Real women are not size 0″ one, hoping that not only petite readers, [...]
