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The icons of Versace for H&M
Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while [...]
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Eco Shoes
Shoes are women’s- and why not men’s- fetish and they can make any simple outfit look fabulous! Whether you like high heels or flats, you can create your perfect urban style wearing shoes made by suede, camvas or recycled materials. Loving… flats! Autumn’s weather leads us to stylish dilemmas. Sandals or boots? The wisest choice is somewhere in [...]
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Giorgio Armani Spring/Summer 2012- Make-up of the show
International make-up artist Linda Candello, beautifully interpreted Mr. Armani’s vision of light for the Giorgio Armani s/s 2012 show.
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New York Fashion Week eco trends
September besides autumn brings great fashion events, like Fashion nights out and of course the New York Fashion Week! Green designers were there with their recycled silk shorts, hand-crocheted jackets, zero-waste -classic little black dresses. Let’s find out which are the eco-trends for spring-summer 2012. Full of colors Bright bursts of neon lit up the [...]
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Atelier Loukia Bridal Collection
There are certain moments in every girl’s life that no matter how she is avoiding the clichés, she falls right into them. Her wedding day is of them. And so is Atelier Loukia bridal collection. No matter what anyone writes about the collection, their essence would remain the hardest to describe. The fact is that [...]
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Stelios Koudounaris men’s collection Fall/ Winter 2011-12
After nine women’s collections, Athens-based designer Stelios Koudounaris presents his first men’s collection for Fall 2011-12. Classic timeless materials, precision in manufacturing and comfortable proportions in the implementation are the main design pronciples of the collection which “denies” everything that is not necessary, thus creating an integrated and easy to use all-day proposal. The colors [...]
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Emily Blunt The New Face of YSL OPIUM
The British actress Emily Blunt has become the new face and ambassadress for Yves Saint Laurent’s Opium fragrance. The Actress has starred in films such as “Devil Wears Prada” and “The Young Victoria”. “I am very honoured to have been chosen to be the face of OPIUM by Yves Saint Laurent. I have huge admiration for the House [...]
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Oysho’s Christmas Picks Preview
Oysho gives you a preview of their unique Christmas presents. For your loved ones or even better… for yourself.
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Picnic invitation
Picnic is a very popular habit on all over the world. It wasn’t that popular in Greece until recently so it sounds a little weird to most of our friends, when we suggest it, but don’t worry. When the time comes, they are going to search for the right picnic basket with agony and you will laugh, [...]
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Massimo Dutti fall/ winter 2011-12
Massimo Dutti presents their new fall/ winter 2011-12 collection. This season is marked by rich colours and qualities: red, intense marine blue, bottle green and camel combined with leathers in whisky colour and reversible. The “college” spirit is reasserted with polos with patches, Scottish plaids, polka dots, pin point fabrics, wools, cottons and cashmere reminding [...]
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Summer evaluation
Summer is the best time of the year as long as you have the time and the money to do whatever you want! It is time to go to the beach, go out and stay up late every night and of course time for vacations! You can rest, have fun, meet new people and take [...]
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Chocolate consumption can reduce heart disease risk!
According to the findings of a recent study published in “British Medical Journal” chocolate consumption may reduce your risk of heart disease and stroke by 30%. The findings might sound a little familiar as a number of previous studies have shown that eating chocolate has a positive influence on blood pressure, insulin sensitivity (insensitivity can [...]
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Georgina Skalidi fall/winter 2011-12
Georgina Skalidi presents her new fall/winter 2011-12 collection through an amazing lookbook. For more info and designs visit www.georginaskalidi.com
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Here comes autumn!
Autumn has officially arrived either you love it or hate it. Make it easier to adjust by bringing nature to your wardrobe! Organic cotton, silk, reusable materials and fair trade should be your new criteria for shopping! For the rainy days, wear the brown lace up Vegan boots from Däv, (£55.00), a great alternative to the classic willies. They [...]
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Sense and Sensuality
I borrowed the title from the famous English novel, and then movie, but unlike what you think I am not going to do a movie review. Instead, because it’s still summerish outside, I will overcome my major need to talk about the massive trend of the upcoming winter, which is woolen knits combined with wool [...]
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MCS Marlboro Classics fall/ winter 2011-12
Masculine-feminine, vintage-modern, handknit-techno, soft-rough, chic-sassy: these are the contrast values defining the MCS Marlboro Classics woman for FW 2011-12. Painting a clearly feminine picture, strong and sensual, free of all useless frills. Material mixes play a major role, as in herringbone tweeds, shearling + nylon, heavy knit + superlight jersey. Special washes, rubber coatings, contemporary [...]
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The rise of the pre-collection
How fashion industry invented a new commercial practice, the role of which proves beneficial for global markets. As a kid, every summer I used to dread the time when schoolbags commercials would show up on tv somewhere in mid-August. The slightest reminder of the forthcoming new season with its routine and obligations, would fill [...]
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Movie parts
There are many female roles in the movies that inspire us. Strong women but at the same time very vulnerable and of course incredibly chic. Here are three of our all time favorite roles and how to copy their style. Bonnie & Clyde is a movie based on a true story. Faye Danaway incarnated one of the best dressed [...]
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Summer knitwear!
I am sure that none of you is ready to read an article about knitwear. The sun is still very hot and summer is still here, even though we do not want to admit that soon it will be over. Just the the word “knitwear” gives us sweat and itch. Today we will not talk [...]
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Eco fabulous bags
New season- please don’t say winter yet- means new start ups in business, school and of course our wardrobes! Although we are going through rough times, a renewal is always helpful! Shopping therapy is the… answer thinking not only style and trends but also the protection of the environment. Bags have always been a great [...]
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Invitation to your Wedding
Dear newlyweds that tied the knot during summer, we are wishing you the best on your future life and we are hoping you followed at least one thing from what we wrote on the past. You are now anxious free from organising the perfect wedding and all we hope you’ve got left is beautiful memories [...]
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Belly Dance
Summer vacations maybe over for most of us, but this does not mean that summer is over too. That’s why, this week we will talk about a trend that we saw on catwalks our the world. We talk about short tops of course. Do you remember the cute, short tops we used to wear when [...]
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Mulberry launches their first flagship store on Spring Street, New York
The 1,500 sqm Mulberry flagship store in SoHo follows the opening of a dedicated New York showroom at Milk Studios and emphasises the brand’s commitment to the US market. Spring Street continues the design language developed for Mulberry London flagship store on New Bond Street, adding a few key features to suit the building’s [...]
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Oysho fall/ winter 2011-12 collection
Here are the first photos from the new Oysho fall/ winter 2011-12 lingerie collection.


